Trousdale
Branding and digital project completed at Poppins Agency.
Challenge
Rebrand an ambitious and innovative venture capital firm based in Los Angeles.
Insight
Trousdale's mission was clear internally, but their brand didn't highlight their commitment to projects that benefit humanity.
Solution
A strong yet optimistic identity with a custom typeface designed to break the impersonal stereotype of VC.
Credits
- Lead designer at Poppins Agency for brand concept, brand strategy, logo design, guidelines (including tone of voice, typography, colour, and photographic style), brand application including print and digital templates.
- Custom typeface created collaboratively between myself, design director and Colophon Foundry.
- Web design created collaboratively between myself an in-house web designer. Developed by a third party.
- Icon design was a legacy of previous identity.
