This is School
Branding project completed at Fishfinger.
Challenge
Create an exciting identity that will help a small edtech business expand their reach into a wider range of subjects.
Insight
At the heart of This is School was a simple idea: learning doesn't have to be boring. So we needed an identity that felt miles away from a stale textbook.
Solution
A whimsical brand inspired by the classroom, combining grainy photocopier photography, marker-pen doodles, highlighter colours and a pun-derful tone of voice.
Credits
- Lead designer at Fishfinger for brand design, logo design, graphic assets and brand guidelines including tone of voice, typography, colour, marketing and photographic style.
- Animations created both in-house and in collaboration with an outside agency under my creative direction.
