Wonderful World of Treats
Branding, packaging, digital and illustration project completed at Fishfinger.
Challenge
Create an eye-catching identity for a pet treat brand with a focus on fun.
Insight
No more begging at the dinner table – in the Wonderful World of Treats, pets can enjoy all the incredible tastes of their owner's favourite foods!
Solution
A magical brand world full of vibrant illustrations, immersive storytelling and the cutest treats known to pet-kind.
Credits
- Lead designer at Fishfinger for brand concept, logo design, illustration, packaging, web design, and brand guidelines including tone of voice, typography, colour, and photographic style.
- Website developed and animations created in-house under my creative direction.
- Product photography by Danni Rossi.
