&Cookies
Branding project completed at Fishfinger.
Challenge
Create a distinctive identity for a new Kuwait-based dessert store aimed at a young audience hungry for bold, trend-driven flavours.
Insight
The cookies themselves were bold and unapologetic, so the brand needed to feel just as impossible to ignore.
Solution
A simple but super-bold identity combining punchy colour, characterful typography, playful cookie doodles and oversized product imagery across packaging, digital and retail touchpoints.
