Boba After Hours
Branding and packaging project completed at Fishfinger.
Challenge
Disrupt the spirits market with a brand new arrival from a small brand with big dreams. Alcoholic tea liqueur takes a familiar drink in an unexpected direction.
Insight
Boba After Hours transforms the nostalgic pleasure of sipping bubble tea with friends into a sophisticated adult experience.
Solution
A brand identity infused with elements both playful and serious, spirited and deadpan, and a brand mascot designed to – literally – flip expectations.
Credits
- Lead designer at Fishfinger for brand concept, packaging, illustration, and brand design including colour and typography.
